MAREA, born in 2023 from the vision of Giuseppe Della Monica, is a brand that fuses luxury, craftsmanship and sustainability. Born as an evolution of the designer’s stylistic journey, the brand promotes an innovative approach to fashion, where each garment is designed to be aesthetically refined and environmentally conscious. Production is almost entirely plastic-free, using recycled materials and eco-friendly techniques such as water-based printing. Each collection tells a story of modern tailoring and responsibility towards the planet, transforming vintage and discarded materials into unique pieces. MAREA proposes a new luxury that celebrates the beauty and uniqueness of our planet, inviting us to experience fashion in a conscious and timeless way.
Giuseppe Della Monica, born in 1995, is a designer who stands out for his creativity and versatility. After training at the Istituto Europeo di Design (IED) in Milan, where he won the ‘Student of the Year’ award, he continued his professional growth with a training experience in Silicon Valley. His graduation collection, ‘Il Pranzo della Domenica’, caught the attention of Vogue Talents, marking the start of a path that led him to found his own fashion brand. His experiences at brands such as Aquilano Rimondi and Fay have refined his sartorial and creative approach. Giuseppe has held roles ranging from Creative Director to Project Manager, until founding MAREA, a brand that reflects his modern vision of fashion, interweaving craftsmanship, innovation and sustainability.
Scacciapensieri begins with an exploration of lightness and movement. The collection starts with clean shapes, essential silhouettes and transparency. An initially simple image, almost stripped back to its essentials, gradually crossed by decorative and unexpected elements. Stripes appear across the surfaces, altering their rhythm. Sequins and beadwork catch the light, while sequin fringes move with the body, giving the garments a different dimension with every step. Decoration becomes part of the form. It is not there simply to add something, but to make the shape change. Light reflects across the surfaces, transparency reveals glimpses of the body, and fringes follow movement, creating an image that is constantly shifting. The name Scacciapensieri literally translates as “thought-chaser.” It refers to a simple, light object that moves with the air and draws the eye – traditionally associated with the idea of keeping troubling thoughts at bay. The collection brings together seemingly opposing elements: the clarity of form and the richness of detail, transparency and surface, stillness and movement. Not a search for perfection, but for freedom. Scacciapensieri is an invitation to let something move, even if only for a moment and to let the rest go.
Source: MAREA PR
