The Merve Bayındır brand was originally launched in Istanbul in 2013. Their shared dream and unwavering trust in each other led them to London in 2016, where they established the brand as a reflection of their heritage and values. For Yasemin and Merve, hat-making is more than fashion: it’s a generational story of love, craftsmanship and empowerment. Inspired by their mutual love for vintage styles, from 1920s flappers to 1960s modern women, their designs blend classic elegance with contemporary flair. Their attention to detail is inherited from their family matriarch, Kübra, who instilled in them a passion for fine tailoring and handcraft.
Merve Bayındır’s Fall/Winter 2025 collection, Paradox, is a refined exploration of contrasts, where nostalgia meets innovation and delicate beauty intertwines with architectural strength. Bridging eras with sculptural headpieces and modern reinterpretations of classic forms, the collection transforms florals, ribbons, feathers and light into expressive, wearable art. Each design captures a moment suspended between past and future, structure and movement, inviting the wearer to embrace elegance with edge and confidence with subtlety.
Source: Merve Bayındır PR
